Renaud d'Ursel won his spurs in cars. After he graduated as a car expert from the university of Mons, he started his career as a racecar driver before he established the company we now already know for more than twenty years.

His thesis "100 CHEVAUX dans ma 2 CHEVAUX" (100 hp in my Citroën 2 hp) will always remain something for the annals of this great school that made his company known in the car industry.